The Difference between Digital and Traditional media

The difference between traditional and digital media is that the platform of digital media has become so much more popular in in the past 10-15 years and traditional media, which comes in the form of newspapers, books etc... has become less popular.

The average consumer spends more time on digital media as opposed to traditional media, this is due to the accessibility of digital media, the consumer, with the internet at their fingertips, can access an unlimited archive of information straight away. As well as this, digital media is more cost effective for advertisers and people offering a service digitally. As shown by this graph:

Digital Media comes in many platforms including:

• eCommerce
• Games - console, online and mobile
• Websites and mobile applications
• Animation
• Social Media
• Video
• Augmented reality
• Virtual reality
• Data visualization
• Location-based services
• Interactive story telling